Men’s Aesthetic Treatments — Breaking Down the Most Popular Procedures in 2025

Last updated: 5 March 2026

Male aesthetic treatments have grown by over 30% in the UK since 2020, driven by shifting attitudes towards self-care, increased awareness of non-surgical options, and a growing acceptance that looking after your appearance is not gender-specific. According to the British Association of Aesthetic Plastic Surgeons (BAAPS) and the Aesthetic Society, men now account for approximately 15-20% of all non-surgical aesthetic patients in the UK — a figure that continues to rise year on year. This comprehensive guide examines the most popular aesthetic procedures for men, what to expect, and how male treatment approaches differ from female protocols.

Understanding Male Facial Anatomy

Effective aesthetic treatment for men requires a thorough understanding of how male facial anatomy differs from female anatomy. These differences directly influence treatment approach, product selection, dosing, and aesthetic goals.

Key Anatomical Differences

• Skin thickness: Male skin is approximately 25% thicker than female skin, with a higher collagen density. This means men tend to develop deep-set wrinkles rather than fine lines
• Bone structure: Male facial bones are typically larger and more angular, with more prominent brow ridges, broader jawlines, and stronger chin projection
• Fat distribution: Men carry less subcutaneous facial fat and lose it in different patterns, with hollowing typically most visible in the temples and under the eyes
• Muscle mass: Facial muscles, particularly the masseter and frontalis, tend to be larger and stronger in men, often requiring higher Botox doses
• Sebum production: Higher testosterone levels drive greater sebum production, resulting in oilier skin and larger pores
• Hair: Facial hair and the effects of daily shaving create unique considerations for skin health and treatment planning

The Most Popular Men’s Aesthetic Treatments

1. Anti-Wrinkle Injections (Botox)

Botox remains the number-one non-surgical aesthetic treatment for men, sometimes referred to as “Brotox” in popular culture. Men typically seek Botox for:

• Deep forehead lines: Men often develop more pronounced horizontal forehead creases due to larger frontalis muscles
• Frown lines (glabellar lines): The “11s” between the eyebrows that can make men look angry or stressed
• Crow’s feet: Lines around the eyes that contribute to a tired appearance

Male-specific considerations: Men typically require 1.5 to 2 times the dose used for women due to greater muscle mass. The aesthetic goal is to soften lines whilst maintaining strong facial expressions — a “frozen” appearance is particularly undesirable in male patients. Conservative dosing with a review at 2 weeks is the safest approach.

2. Jawline Definition and Enhancement

A strong, defined jawline is one of the most sought-after male aesthetic features. Treatments include:

• Jawline filler: HA dermal filler injected along the mandibular border and chin to create sharper, more angular jawline definition. This is particularly effective for men experiencing age-related bone resorption and soft tissue descent
• Masseter Botox: Whilst often used for jawline slimming in women, in men masseter Botox is used for TMJ disorders, teeth grinding (bruxism), and occasionally to refine an overly square jaw
• Chin augmentation: Filler in the chin (mentalis) can improve profile balance and enhance jaw projection

3. Hair Restoration

Male pattern hair loss (androgenetic alopecia) affects approximately 50% of men by age 50 and is one of the primary drivers of men seeking aesthetic treatment. Options include:

• PRP therapy: Platelet-rich plasma injections into the scalp stimulate dormant hair follicles and promote hair growth. A course of 3-6 sessions followed by maintenance treatments can increase hair density by 30-40%
• FUE hair transplant: Follicular unit extraction — transplanting individual hair follicles from a donor area to thinning areas. Results are permanent and natural-looking
• Medical management: Finasteride (prescription) and minoxidil (over-the-counter) for hair loss prevention and maintenance

4. Under-Eye Treatment

Dark circles and hollows under the eyes are a common concern for men, often attributed to tiredness or ageing. Treatment options include:

• Tear trough filler: Small amounts of HA filler placed carefully to reduce hollow appearance
• Polynucleotides: Injectable DNA fragments that improve tissue quality and reduce pigmentation
• PRP: Growth factor therapy to improve skin quality and circulation in the periorbital area

5. Skin Quality Treatments

Men’s skin may be thicker, but it still benefits significantly from quality-focused treatments:

• Profhilo: Bio-remodelling for improved skin quality, hydration, and firmness
• Chemical peels: Medium-depth peels for sun damage, rough texture, and pigmentation
• Microneedling: Collagen induction for pore reduction, scarring, and texture improvement
• Laser treatments: Resurfacing for significant sun damage, redness, or scarring

6. Body Treatments

• CoolSculpting: Non-surgical fat reduction for stubborn areas (love handles, abdomen, chest)
• EMSculpt: Muscle building and toning (abdomen, arms, buttocks)
• Hyperhidrosis treatment: Botox for excessive sweating — one of the most life-changing treatments for affected men, particularly for underarm and forehead sweating

Male Aesthetic Goals vs Female Aesthetic Goals

Aspect	Male Goals	Female Goals
Jawline	Angular, defined, strong	Smooth, tapered, feminine
Brow	Flat or slightly lowered, prominent	Arched, lifted
Cheeks	Flat, angular contour	Full, rounded, high
Lips	Natural, proportionate (rarely augmented)	Enhanced fullness and definition
Chin	Strong, projecting	Petite, V-shaped
Overall aim	Look rested, fit, and sharp	Look refreshed, lifted, and youthful

What to Expect at Your First Male Aesthetic Consultation

If you are considering aesthetic treatment for the first time, here is what to expect:

1. Confidential environment: Reputable clinics treat male patients with the same discretion and professionalism as all patients. There is no judgement
2. Thorough assessment: Your practitioner will examine your facial structure, skin quality, and specific concerns
3. Discussion of goals: Be open about what bothers you and what you hope to achieve. Bringing reference photos can help communicate your goals
4. Treatment options: Your practitioner will explain which treatments are appropriate, including realistic expected outcomes
5. No pressure: A good clinic will never pressure you into treatment. You should be given time to consider your options
6. Questions: Ask about the practitioner’s experience treating male patients specifically

Cost Guide for Men’s Aesthetic Treatments in the UK

Treatment	Typical UK Cost	Frequency
Botox (3 areas)	£350-£500	Every 3-4 months
Jawline filler	£600-£1,200 (2-4ml)	Every 12-18 months
PRP hair restoration (course)	£1,000-£2,000	3-6 sessions + annual maintenance
Profhilo (2 sessions)	£500-£900	Every 6-12 months
Tear trough filler	£350-£600	Every 12-18 months
Hyperhidrosis (Botox)	£400-£600	Every 6-9 months

Contact Axiom Aesthetics for our current men’s treatment pricing and packages.

Frequently Asked Questions

Will anyone be able to tell I’ve had aesthetic treatment?

With a skilled practitioner using appropriate male-specific techniques, the goal is for results to be imperceptible to others. People may notice you look well-rested, healthy, or energetic, but they should not be able to pinpoint exactly what has changed. Conservative dosing and a “less is more” approach are essential for natural-looking male results. Our practitioners specialise in subtle, masculine-appropriate outcomes.

Is Botox safe for men?

Yes. Botox has the same excellent safety profile in men as in women. It has been used medically for over 30 years and cosmetically for over 20 years, with millions of treatments performed globally each year. The main difference in male treatment is dosing — men typically require higher doses due to larger, stronger facial muscles. Side effects are generally limited to mild bruising and temporary headache. As with any medical procedure, choose a qualified, experienced practitioner.

At what age do most men start aesthetic treatments?

The average age for men starting non-surgical aesthetic treatments in the UK is 35-45, though this is decreasing as preventative aesthetics gains popularity. Many men in their late 20s and 30s are now seeking Botox for early frown lines and skincare treatments for acne scarring. Men over 50 are the fastest-growing demographic, often motivated by remaining competitive in the workplace or simply wanting to look as energetic as they feel.

How do I find a practitioner experienced in treating men?

Ask specifically about their experience with male patients. A practitioner experienced in male aesthetics will understand that treatment goals, dosing, and injection points differ from female treatment. Look at their before-and-after photos — specifically their male patient galleries. The ratio of male-to-female patients can indicate how comfortable a clinic is with treating men. At Axiom Aesthetics, we treat a significant proportion of male patients and understand the nuances of masculine aesthetic treatment.

What is the most popular aesthetic treatment for men?

Anti-wrinkle injections (Botox) remain the most popular non-surgical aesthetic treatment for men in the UK, followed by jawline/chin enhancement with dermal fillers and hair restoration treatments (PRP and FUE transplant). Profhilo for skin quality improvement is the fastest-growing treatment in the male demographic. Hyperhidrosis (excessive sweating) treatment with Botox is also particularly popular among men, as it addresses a condition that significantly impacts confidence and daily comfort. Book a consultation to discuss which treatment is right for your concerns.

Medical Disclaimer: This article is provided for informational and educational purposes only and does not constitute medical advice. All aesthetic treatments carry risks, and individual results may vary. Always consult a qualified medical professional before undergoing any aesthetic procedure. Axiom Aesthetics is a UK-based aesthetic clinic — contact us to arrange a confidential consultation.